New Balance 550 BB550LY1 – Lunar New Year

The New Balance 550 BB550LY1 is part of the 2023 Lunar New Year Collection, inspired by the Year of the Rabbit — symbolising balance, confidence and quiet boldness.

This special edition reworks the globally recognised 550 silhouette in refined neutral tones, accented with deep red detailing throughout the design. The premium leather upper elevates the classic late-’80s basketball construction, delivering a clean, structured finish with subtle statement energy.

Available in Sea Salt and Driftwood colourways, this Lunar New Year release blends heritage sport DNA with modern lifestyle appeal.

A collector’s take on one of New Balance’s most in-demand silhouettes.

Key Features

• Premium leather upper

• Rubber outsole for grip and durability

• Low-top 1989 basketball silhouette

• Adjustable lace closure

• Lunar New Year limited edition release

• Men’s US sizing